Digital Rocks You is the attitude that defines both a lifestyle and the use we make of digital media to communicate.
A Digital Rocks You person does not conceive digital platforms as an end in itself, but as a means to achieve greater goals: learn, entertain, communicate, connect, create, share...
Digital Rocks You is an attitude based on digital reality performance.
It is not confined to an age, a technology, or a particular digital platform. It is not a closed group, but an individual action framework shared by many, and from an interactive agency we seek to imbue every project we undertake with this spirit.
ANTICIPATION IS AN ESSENTIAL QUALITY IN THE DIGITAL WORLD
Following the digital revolution, information in itself is not a competitive weapon, but a widespread commodity. Those who know how to use information (which everyone has) to anticipate the future (that few people know) will achieve a significant competitive differential.
WE MUST NEVER STOP ASKING OURSELVES QUESTIONS AND UNDERTAKING NEW CHALLENGES
Curiosity is an expression of "intellectual appetite"; an energy that promotes entrepreneurship and makes individuals and organizations grow. If you fuel your curiosity and your entrepreneurial muscle with the tools available in the digital world, you'll see how many "NO’s" become "Yes’s".
IF WHAT YOU DO DOESN’T SATISFY YOU, STOP DOING IT, DON’T LET THE PASSION DIE
There exists a clean and contagious driving force, held by those who enjoy doing something and continue to enjoy doing it year after year. This force accelerated by digital media can yield amazing results.
LET’S SURROUND OURSELVES BY GOOD PEOPLE CAPABLE OF ADAPTING THEIR SKILLS AT ANY TIME
In a world where the professional focus tends to prevail over the specific, the individuals who contribute the most are the most multifaceted. Emotional intelligence is undervalued: let’s keep at bay those candidates with excellent training as professionals but with excellent “detraining” as persons. Let’s look for good people and nice people, and never forget that individual success can only endure in a context of collective success.
EFFICIENCY KEEPS US IN THE PRESENT, INNOVATION TAKES US INTO THE FUTURE
The digital revolution helps us to remain efficient. But putting efficiency before innovation hinders our ability to grow. Allocating resources to innovation isn’t an expense, it's an investment. It isn’t an option, it’s a necessity.
CREATIVITY BELONGS TO THE DOMAIN OF IDEAS, NOT TO THAT OF TECHNOLOGY
Digital platforms have not only boosted our imagination, but have increased the chances of us making what we imagine real. Ideas keep the world moving, and it is in them that we establish clear and lasting distinctiveness. Faced with those people who are always preaching "Creativity", the best thing to do is keep your mouth closed and create.
IT’S DIFFICULT TO IMPROVE SOMETHING WE DON’T MEASURE
Only one thing is worse than not having information to make decisions: having it and not knowing how to use it. We have an unprecedented capacity for analysis that we can make use of to turn information into solutions and improve our lives and those of others. The search for excellence unequivocally involves the attainment of efficiency through measuring.
IF SOMETHING ISN’T USEFUL TO OTHERS, IT IS USELESS TO US
Amid so much digital progress and devices, it’s easy for us to forget the end user. The big mistake in a digital world is to forget that users come before digital platforms.
LET’S TELL STORIES OF OURSELVES, OUR BRAND OR OUR PRODUCT
Our neural networks are not equipped to analyse complex data volumes and learn from them. Any communication element will have a better chance of doing so.
THE DOOR TO LEARNING SHOULD BE LEFT OPEN
In this era of change, accelerated by digital media, those who believe they are the absolute holders of the truth have much to lose, and those who know how to learn from uncertainty or from others have much to gain. We must never forget that no matter how long we’ve spent on a project or task, we can always improve it.