For a digital marketing agency to win over its clients, and the latter its consumers, we believe that curiosity, boldness, non-conformity and passion are essential.
At /drygital, aware of this reality, we have evolved from the conditional “what if livin’ digital”, towards a 100% digital attitude with large doses of creativity and innovation, facilitating the connection between brands and consumers, making these relationships more exciting, enriching and effective in achieving their objectives.
This is the basis of the /drygital strategy, a process going from the global to the specific.
We approach consumers to find out how they behave, what they want, what they are looking for and where they are heading. We analyse how they relate with a category or a brand, what they need from it or how they can improve their relationship. We understand the importance for brands to be present in the whole digital ecosystem.
/drygital creativity is based on the ability to turn messages into experiences, information into enjoyment, content into stories and need into satisfaction.
It’s generating the connections required to go from being a consumer to a brand fan.
We conceptualize, create and tell stories that guide consumers in the processes to connect with brands.
/drygital connection is based on continuous learning, integrating the capacity for innovation and development with technology always at the service of ideas.
User experience, gamification, geolocation, mobility, social entertainment... In short, all utilities, developments and formats help us to amplify the message.
/drygital measurement allows us to analyse through monitoring tools, the results obtained and apply that knowledge to the optimization of the digital strategy making it easier to reach the targets set.
Having knowledge of and control over these tools gives us full insight when addressing new challenges.